Aligning Culture and Strategy for Sustainable Performance

Culture is the set of shared beliefs and values that underpin how people behave at work. It matters because those behaviours shape how people collaborate, make decisions and get things done. When those behaviours align with organisational strategy, culture becomes a powerful driver of sustainable performance.

We help organisations make culture tangible. That means understanding what’s really going on beneath the surface, detailing the behaviours required to deliver the strategy, and then designing interventions with your people that drive meaningful change.

Our approach is practical, inclusive and grounded in evidence. We know the culture is owned and shaped by every organisational member. We work with your people to create the conditions for cultural change to take hold, creating a new shared identity, and shaping the behaviours that deliver sustainable performance.

Culture shapes behaviours, and behaviours drive performance. We harness the power of culture to bring out the best of your organisation.

Our three-step process to culture change

  • Culture Capture

    We help you understand your culture at multiple levels, including what lies beneath the surface.

    Culture Capture explores how culture is talked about, how it’s experienced day to day, and what’s shaping it at a deeper level. Through interviews, focus groups and data analysis, we build a clear picture of where things align, where they don’t, and how your culture supports - or holds back - your strategy.

  • Culture Craft

    Design the culture that will deliver your strategy.

    Working closely with your people, we co-create a vision for your desired culture, aligned to your strategic goals. We identify the critical behaviours required and the values, beliefs and perceptions that sustain them. This stage is about aligning culture with your strategy, and creating shared ownership across your organisation.

  • Culture Catalyst

    We turn cultural intent into everyday action.

    With the vision in place, Culture Catalyst focuses on promoting the everyday behaviours that shift values and beliefs. We support leaders to be role models, host meaningful conversations, and connect people to the shared identity. By focusing on micro-behaviours - those small, everyday actions that make a big collective difference - we help organisations embed their new culture.